A tradition that began in WWI, the Service Banner has evolved into a clear-cut symbol of the deepest prices we pay as a people. Few statements, if any, better highlight the home front sacrifices made by the American public in times of conflict. That blue star, as simple as it appears, represents a spouse, a parent, and a child anxiously awaiting the return of their loved one. It is the question. Is my husband okay? Where is my son patrolling tonight? When will my mommy call me again? These families bear one of the greatest burdens of war: not knowing. That blue star is what separates them from every other American with a family member punching in for their nine to five. While the question brings the constant emotional rollercoaster of worry and doubt, there exists an even smaller group of people who will be forever besieged by the ultimate heartache of war. They are the thousands of American families who physically and emotionally don the gold star. They have received the answer. It is the knock?one moment that will instigate a lifetime of pain, memories, and what ifs. That gold star is what makes these families the greatest heroes of our nation. About a year and a half ago, I sat on the back porch of a secluded house located in the middle of a 28,000 acre cattle ranch, surrounded by a number of men I had served with and their wives. These four men, in their late-twenties, had all been hardened by combat?a rancher, a cop, a student and an oilman, all enjoying the post-war peace and prosperity they so deserved. Within that tight-knit group was an older couple, two recent retirees who had swung by to hangout for a few weeks in the middle of their cross-country RV trip. They were the parents of a young man we had all served with at one point. They were a gold star family. At one in the morning, eight years after the cowboy had witnessed their son?s final moments on this earth; I watched as he buried his face in his palms while weeping the words, ?I?m sorry.? As the cowboy sat there, consumed with anguish and remorse, it was the mother of his fallen friend who stood up, walked across the room, sat beside him, and comforted him as if he was her own. She cried with him, consoled him, and honored the memory of her child. That is an image that is etched in my memory. Her strength, love, and personal sacrifice is something I will forever stand in awe of. Behind every star on those banners?blue or gold?is a deeper story. We must remember that. It is our duty as the living to never forget their names?and to live for them. Never forget: all gave some, but some gave all. -Jack Our women's shirts are Juniors sized and typically represent a half size smaller than most people are accustomed to.