Bourbon is whiskey, but whiskey is not bourbon. Bourbon is an American pastime, a cultural staple, and a science. It has standards that define its authenticity. It gets better with age and is carefully crafted by a lineage of people who know its chemistry like the back of their hand. The complexities they navigate all culminate into the golden brown, aromatic excellence that washes over us with an untroubled ease. It brings us together for conversations and banter. It's raises our spirits in celebration and comforts us in times of sorrow. It pairs well with the American spirit and for those reasons it stands as the American molecule.
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